OneTouch | LifeScan, Johnson & Johnson
As the Product Director on the core OneTouch Ultra platform team, the lifeblood of LifeScan's billion+ dollar business at the time, I was charged with retaining the platform's most loyal user base, to ease the company's upcoming transition to a new test strip platform. The key tactic against this goal was a targeted, multi-channel marketing campaign with a consumer loyalty program called "Passport for Pumpers" at the center. I managed a team of 12 cross-functional channel leads to successfully execute the plan and we exceeded our retention goals by more than 50%.
Please note that all artwork for this project was designed by LifeScan's various creative agencies and the images here are not meant for print, use, or distribution.