About

Design philosophy

I believe design is a critical business function — and that designers have a responsibility to marry user and business needs. My early foundation as a product marketer at Johnson & Johnson and my time as a startup founder instilled this practice in me.

Me

I’m a northern California native, and I’ve been lucky enough to live on both coasts, in the middle, and abroad. I was the first in my family to be born in the US — I primarily stay connected to my family’s Russian roots through food, art, music, and language. I’m a lifelong photographer and occasionally spend time writing and sketching. I ran a food podcast for three years after shutting down my startup — we released over 50 episodes and got to meet some incredible people behind the food we love. I now reside in Marin County with my husband and two young kids.